Don’t amplify your Weaknesses – but you must understand them (then delegate them)
Do you know what your strengths are? Equally, or perhaps more importantly, do you know what your weaknesses are? It’s hard for most people to acknowledge their weaknesses publicly, and even harder to acknowledge them to themselves. This, however, is critical for success. Even if you don’t want to publicly state your weaknesses for fear of losing face or credibility, you do considerable damage by deluding yourself.
Those brave few who do acknowledge their own weaknesses often make the mistake of trying to work on their weaknesses — which works in some instances, but in others it backfires and creates an even bigger hindrance to your overall success. If you follow my blog posts, you’ll notice a common theme and that is that I’m a firm believer that everyone is unique – so some of you are capable of powering through your own weaknesses and making them strengths, while others will never overcome them (or at least waste considerable time trying to do so). Don’t get me wrong, it is extremely admirable to try to turn a weakness into a strength, especially when that weakness is critical to your business’ success (for example, sales calls and negotiations). And you should never give up on working on your weaknesses, but you must understand what they are and decide if you need someone else to help you with them.
So first – identify your weaknesses. Then, determine if those weaknesses are vital to your business. Lastly, figure out if those weaknesses can be delegated or outsourced to folks better than you at those items. Keep working on improving those weaknesses without letting them be a hindrance to your business success, knowing that the right systems and tools are in place so that you are not stuck.
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